SARANGUA
Sarangua Ltd - Owner
Sarangua Ltd is led by Sara, a London-based founder whose career is defined by speed, precision, and an ability to thrive in high-pressure environments. With over 12 years of hands-on experience in embroidery and textiles, Sara and her team transform designs into reality across every type of fabric.
As a Czech born Mongolian Brit, Sara brings exceptional adaptability to her work. She moves fluidly between different environments, clients, and creative briefs while remaining grounded in working-class discipline and a sharp understanding of contemporary culture.
She graduated from London College of Fashion in 2015 with a specialism in Textiles: Embroidery.
Her professional journey began earlier - in 2011, where she spent six years on the shop floor at Selfridges, mastering customer behaviour, team coordination, stock management, and the complex logistics of delivering pop-ups within one of London’s busiest retail spaces. Prior to that, years of event waitressing built exceptional stamina and service standards. Working long hours in demanding, high-expectation settings - including events at Buckingham Palace - instilled the pace and composure that still shape how every project is delivered today.
Her technical expertise is further strengthened by tailoring work during the 2012 London Olympics and her time as a men's formal wear sales associate. These experiences directly inform the seamless alterations and sewing services she offers - executed with the same care and efficiency as the main work, never as an afterthought.
Sarangua Ltd is intentionally kept small. The team is highly experienced, trusted, and in demand. Every project is delivered with pace and accuracy, which means clients are expected to be clear, prepared, and respectful of time. The result is consistent: reliable execution, minimal friction, and work that performs under pressure.
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*Sarangua Ltd was a finalist in the 'Micro business of the year' for Lloyds British Business Excellence Awards 2024.
Embroidery History
How is embroidery created?
The art of decorating fabric with needle and thread is called embroidery.
It is a luxury and durable form of textiles with a rich history; the earliest examples are found in China and Ancient Greece.
The first machine concept for embroidery was made by Josué Heilamm in 1832.
The technology became popular from 1863 when Isaak Gröbli invented the Schiffli, a multi-head industrial machine, in Switzerland. In the 1980s, Wilcom introduced the first embroidery software for both domestic and business clients. Design and textiles created by machinery flourished since the Industrial Revolution.
Embroidery can be made from a variety of embellishments, such as threads, goldwork, sequins and beads etc. Throughout history embroiderers have pushed the limits of creativity in the art and fashion worlds.
As the next generation of designers we are excited to share our embroidered art with you!
Every single design for machine embroidery is created on specialist software with highly skilled digitisers - this is called 'digitising'.
A digitised file for the machine is called ‘DST/Machine file’ which can be stored and used when you need.
Each step of bringing the design to life through embroidery is handled with skilled operators and creators.
The machine operator will give great attention to detail to create high quality embroidery with rich knowledge in fabric, threads and tools.
